HEARST CASTLE VISITOR CENTER
San Simeon, California
Exhibition branding and graphic details
Exhibition branding and graphic details
Hearst Castle is a popular state park that brings visitors from across the world the the central coast of California. While Hearst Castle and its supporting Visitor Center are not allowed to advertise to the public, the graphic language inside the space can be used to invite people into the Visitor Center's unique exhibits. Within my winter architecture studio in 2025, I was tasked with proposing modernized typography, color palette, didactic panels, and branding that would allow the Visitor Center to take on its own personality. These visual updates intend to improve the interest and visibility of an exhibition space that is out of the public's main path of travel, while also exceeding accessibility codes and its current legibility.
LUMEN HIGH SCHOOL
Spokane, Washington
Mascot and character design
Mascot and character design
Lumen high school is an education option for teen parents that caters more specifically to the challenges of parenthood and family care than public school can do. While the logo for the school has been successful for the private school, most high schools also have a mascot to accompany the students and branding. The current high school students have been leading the design choices and have asked for a family of gender neutral butterflies that take inspiration from the existing logo. The project is currently being discussed at the school for further review following the second design cycle.
JUNIPER HONEY
San Luis Obispo, CA
Poster and social media graphic
Poster and social media graphic
Juniper Honey is a indie band based out of San Luis Obispo who asked for material to promote an upcoming house show. The campaign requested the poster to be formatted for social media stories as well as taking inspiration from their instagram aesthetic. The final designs were curated first in DOLLE-2 which was one of the first image generating artificial intelligence programs. From there, the images were sent into the Adobe Suite to be cleaned up, filtered, composed, and cropped before sending the product back to the band.
This project has been redacted to hide private information.
